ILANA IS NOT SERIOUS

I’m a copywriter and content creator with 7 years of experience and I’ve been the driving creative force behind viral and impactful brand work. From sparking a social media pronunciation war for Utz to creating Midol’s Period Fairy, I’ve led ideas that capture attention and shape conversation.

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Beyond client work, I’ve grown my own platforms to more than 20M views, giving me a unique perspective on what resonates with audiences and how to translate that into brand success.

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At the core of my work is a belief that the biggest impact often comes from not taking things too seriously. By leading with humor, honesty, and a sharp cultural lens, I create work that feels human, disarming, and impossible to ignore.

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Blending advertising expertise, comedic instincts, and hands-on production skills, I’m always chasing the next big idea and the collaborators ready to bring it boldly to life.